Thursday, July 19, 2018
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Attract more customers - Improve your site ranking in Google search results

Search Engine Optimisation


Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

When a visitor uses a search engine with a specific keyword thousands of results are produced. If our site is not included in the first results returned that will have negative effects on our site traffic. There are reports that indicate that the average user will look only in the first 30-40 results.

Search Engine Optimization (SEO) include all the techniques available so we can achieve high ranking for a website in search engines. The results displayed on the left hand site are called organic results.

Search Engine Optimisation takes time,effort so can have our site appear in the top results for the desired keywords  We achieve that through keyword analysis. The most important thing is to remain at the top in a significant time period.

Many people wonder what are the actual benefits of having a site fully optimised for search engines. Some of the benefits are:

  • Increase of brand awareness
  • Increase of sales-services, since we have visitors that turn into clients
  • Huge increase in site traffic which makes your site more profitable
  • Reduced cost for attracting visitors (cost per conversion)
  • Get money back that was invested on SEO(Return on Investement -ROI)

We follow certain procedures and steps in order to secure that your site will appear in the top positions in the search results.Some of the steps we follow:

  • We record the existing situation and we create a thorough plan
  • We analyse competitve sites
  • We select carefully the keywords
  • We improve the content of the site
  • We register your site in on-line directories
  • We closely monitor the performance of the keywords

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